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Expert Head - SSA
Nairobi, Nairobi, Kenya
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Job description
Company and benefits
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
In this position you will:
The Head of Expert (HOE) at Haleon leads an end-to-end expert operation overseeing Expert Engagement Leaders (EELs), Expert Marketing Managers, Omnichannel Activation Leads and Expert Data Stewardship/SFE & Capability Managers. This leadership role plays a critical role in driving a successful Omnichannel Transformation to increase quality expert recommendations, achieving ‘brand recommended most often’ (BRMO) status with consistent AWR increase and growing patient purchases through improved conversion lead by managing these key areas of expertise aligned with Haleon’s strategic objectives.
Essential Job Responsibilities:
•Strategy Development and Implementation:
•Establishes the strategic direction of Expert Engagement in the LOC and leads the successful implementation through manpower solutions and digital channels.
•Plans, directs, and implements the strategic expert objectives and business plan for office teams and field force.
•Guides teams for effective targeting, detailing call structure, digital channel management, content creation and target setting.
•Ensures efficient resource allocation to maximize expert coverage, engagement, recommendation, and conversion towards Haleon’s strategic expert audience.
•Represents the company as a member of the Management Team vis-a-vis Key Opinion Leaders, Associations, Government Agencies, or community groups.
Team Leadership and Performance Management:
•Builds and leads a high-performing expert teams, motivates, and supports teams achieving their respective goals.
•Ensures an effective and efficient way of working amongst wider teams including expert partnership with cross -functional teams.
•Aligns wider teams with strategic objectives and sets the right targets to continuously raise the bar.
•Effectively drives Omni-CH transformation, closely monitors progress, and builds team capabilities maintaining the highest standards of effectiveness.
•Fosters a culture of collaboration, agility and experimenting within the team.
•Ensures that appropriate resource, skills & capabilities, organisational structures, and infrastructure are in place to support the achievement of expert targets.
Omnichannel Execution:
•Oversees effective planning and implementation of Omnichannel Expert Engagement Strategies within the LOC, aligned with Haleon Expert Objectives.
•Removes siloes and creates a productive and interlinked operation across different expert functions to build and maintain the Omni-CH ecosystem.
•Supports teams to create engaging, meaningful and relevant content for targeted expert audiences and ensures efforts are interlinked with field force activation.
•Identifies gaps to improve Omni-CH ecosystem from technical requirements to team orchestration and takes actions accordingly.
Data Management and Privacy:
•Drives a data driven expert operation, maintains high accuracy and quality inputs to accommodate 1P data and ensures strong data management to be amongst top priorities for relevant teams.
•Leverages all data platforms, reports, dashboards, and CRM tools to closely track team efforts and utilizes insights to take informative actions.
•Monitors and analyses sales data, market share, IQVIA, IPSOS, VOC etc. to identify performance, trends, challenges, and opportunities for improvement.
•Ensures data governance policies are established and followed.
Stakeholder Management & Collaboration:
•Fosters effective collaboration with cross functional teams including Marketing, Omni-CH, Medical, IT, Tech, Compliance and Comex pharmacy teams to ensure alignment and consistency in messaging and branding.
•Closely collaborates with BU/Global Expert/MDs/MEA Expert Heads and fosters a culture of ‘one team’ mindset.
•Engages on those HCOs/KOLs that influence the con
